Popular Printing & Decoration Methods for the Promotional Products Industry
What is Pad Printing?
Any way you look at it, Pad Printing is an unlikely imaging process. It borrows a unique amalgamation of features from gravure, screenprinting and rubber stamp printing, yet its most frequent industrial decorating competitor is none of these processes. Instead, Pad Printing most often encroaches on jobs once dominated by Hot Stamping. Even the process itself is somewhat befuddling. If the ink is so attracted by the silicone pad that it leaves the recessed areas of the printing plate, why does it abandon the pad so completely upon touching the substrate? Unlikely as it may be however, this process is finding increasing favour in a host of commercial and industrial applications. Why?
It is adaptable to a variety of shapes and contours on parts with a variation in the surface, yet fine detail and precise copy can be achieved. Four color process is obtained with exact registration. Pad printing is ideal for decorating toys, plastic housewares, and injection molded components. This technology also lends itself to marking electronic components such as resistors, canisters, and connectors. Any part, plastic, ceramic, or metal can be production marked by this process. The equipment can be semi or fully automated, yet remains a low capital expenditure technology.
What is Screen Printing?
Screenprinting, silkscreening, or serigraphy is a printmaking technique that creates a sharp-edged image using a stencil. A screenprint or serigraph is an image created using this technique.
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Office Supplies Make Great Promotional Products
Office supplies make for great promotional products. Any business looking to spread the word about their product and services should consider handing out the various types of items that can be used for a number of reasons. Having affordable, useful products sporting your name, address, and website is sure to gain you a number of new customers and clients.
Ballpoint pens are perhaps the most beneficial promotional product on the market. They are not very expensive, especially when purchased in bulk. They are an item that is sure to be used, as everyone can never have enough pens in their purse, home, or office. Each time the pen is borrowed from the owner, the person using it will be able to read the label and take note of the company being promoted. This offers free advertising to the company on the pen. They paid for the pen to be given away to one person, but in fact many may become exposed to their information as the pen is passed around.
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What, Why, Where, When and How of Choosing Promotional Products
The best things in life are free and we are not talking about sand, sea and sun, mind you. Instead, we are talking freebies known as promotional products. If you have a business, whether you are a new player or a dominant leader in the market, you should consider the power of promotional merchandise to boost it to new levels of competitiveness...
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